Google AnalyticsTraining and Certification
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Employer Demanded Skills
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Employment Recommendation
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Google Analytics is Google's measurement tools that you can use to grow your business through intelligent data collection and analysis. Working with and understanding online analytics is the foundation of any modern digital marketing. Use Google Analytics to its full potential and get certified to prove your skills.
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Times & Venue:
Woodstock & Stellenbosch Mon - Wed 09:00 - 16:00 Recommended Prerequisites:
Computer & Online Literacy |
Price:
R 1881 (excl VAT) Duration:
3 days Training
Blended Learning Exam Preparation |
Certificate of training:
Yes Includes:
Exam Attempt Follow Up Courses:
Non |
Google Analytics
This course shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
You will be walked through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
You will be walked through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
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1. Introducing Google Analytics
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5. Data Collection and Processing
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2. The Google Analytics layout
3. Basic Reporting
4. Basic Campaign and Conversion Tracking |
6. Setting Up Data Collection and Configuration7. Advanced Analysis Tools and Techniques8. Advanced Marketing Tools |
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