Google Digital Marketing Course

Employer Demanded Skills

Employment Recommendation

Learn the fundamentals of digital marketing and open up new career opportunities.

​Times & Venue:
​​Woodstock or Stellenbosch ​Mon - Wed 09:00 - 16:00

Price:
​R 2983

Duration:
4 days

Certificate:
Yes

Recommended Prerequisites:
Computer & Online Literacy 

Training 
Blended Learning
Exam Preparation 

Availability:
View our Calendar
You can select the days you would like to complete the training.

• Course
• Course Outline

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Google Digital Marketing Course

This course reveals the world of digital marketing to new and experienced users. You get to cover certain google tools that are essential in today's digital market. Being in business today you most likely have an online presence whether that is social media or a website. But the problem is that it is becoming more competitive each day. It's not just as simple as having a website anymore. There are nuances are that can put you well ahead of the curve. 

Doing all of this as well as knowing you are working towards a google endorsed certification you can't go wring. 

• The online opportunity
• Your first steps in online success
• Build your web presence
• Plan your online business strategy
• Make it easy for people to find a business on the web
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• Get started with search
• Get discovered with search
• Make search work for you
• Be noticed with search ads
• Improve your search campaigns
• Reach more people locally, on social media or
• on mobile
• Get noticed locally
• Help people nearby find you online
• Get noticed with social media
• Deep dive into social media

• Discover the possibilities of mobile
• Make mobile work for you
• Get started with content marketing
• Reach more customers with advertising
• Connect through email
• Advertise on other websites
• Deep dive into display advertising
• Make the most of video
• Track and measure web traffic
• Get started with analytics
• Find success with analytics
• Turn data into insights
• Sell products or services online
• Build your online shop
• Sell more online
• Take a business global
• Expand internationally 

​“South African employers need a workforce that is skilled, adaptable, creative, and equipped for success in the global marketplace.” 

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